To Be Frank with yourself

“Without a destination or a goal, you can take any road and it will take you somewhere… but with Frank’s help and a clear destination, you will know which road to take to get you there.” — Schalk Burger Snr., Springbok Rugby Player (1984–1986)

“To Be Frank with Yourself is a refreshingly grounded reflection on leadership, faith, and personal responsibility. Noël reminds us that real growth starts with integrity, self-awareness, and the courage to look inward. Honest, thoughtful, and quietly powerful. Highly recommended.” — Aart van den Bos, Serial Impact Entrepreneur, The Netherlands

“I’ve had this saying for years: if you are going nowhere, any road will take you there. 3 John 1:2 — ‘My wish for you above all things is that you may prosper and be in health.’ We all have the opportunity to enjoy a life of abundance (and ‘abundance’ means something different to each of us), but we need to take ownership.” — Jacques Taylor, CEO, Tata Africa

“I enjoyed this read. A sincere, honest, and thought-provoking book that invites deeper reflection on purpose, values, and how we show up in life, family, and business. It offers a helpful recalibration.” — Lucia Dramat, Motivational Speaker, Author, and Coach

Noël Bastiaan is a dedicated social entrepreneur with a passion for people and a drive to create meaningful impact. His work spans multiple sectors, including agriculture, tourism, hospitality, and sports, where he focuses on empowering communities and mentoring the next generation of leaders.

The title of his book, “To Be Frank with Yourself”, is inspired by one of his mentors, Frank, a South African-born, Switzerland-based business leader and family man.